Systematic use of data for personalized customer communication
CRM Analytics enables companies to systematically analyze and use existing data. Based on effective analyses, our Analytics platform supports customer service through real-time generation of new insights and specific recommendations for action – tailored to customers’ individual needs and channel preferences. This enables us to provide customers with a personalized, unique service experience and thereby to boost your company's brand image.
Strategic key figures allow to intelligently steer the customer journey along the entire customer life cycle. We are able to anticipate both current and future customer behavior and use our results as a basis for optimizing each case of customer interaction. This can lead to an increase in revenues, a rise in contribution margins and potential savings. It can also improve key figures in sales, marketing and customer service. At the same time, we create a positive customer experience. In implementing CRM Analytics, we consider privacy regulations as well as the increase in data volumes and complexity, facilitating their application across all areas of your day-to-day business.
- 360° Cockpit
Relevant information from various sources is displayed at a glance and in a clear way for the customer support representative. The customer dialogue is managed by means of a single user interface and “next best actions” (NBAs) can be carried out directly from the Cockpit.
- Generation of next best actions in real time
NBAs are generated and displayed in real time. This facilitates a proactive, targeted customer dialogue including personalized offers.
- Automatic optimization
The Analytics algorithms learn from previous customer interactions, ensuring personalized and continuously optimized dialogue with each customer.
- Integration of external sources
Besides CRM systems, additional data sources and third-party systems are integrated.
- Scalability and capacity
The platform also reliably processes larger volumes of data.
- One-stop service
Arvato ensures fast implementation on the basis of existing processes and IT infrastructures, guarantees compliance with legal requirements and handles operations and maintenance.
Increase in customer satisfaction and customer value through personalized, relevant offers via the preferred contact channel