Social Media Risk Management
Checking user-generated content, reporting illegal content
User-generated content has become an integral part of the internet and plays an important role in the marketing mix. But companies have no control over what users post on their own websites and social media sites, which means that they cannot totally avoid illegal comments or posts.
With social media risk management, Arvato CRM Solutions offers you a way to avoid legal risks and damage to your image. This can be done in two ways: Our expert employees will check any noticeable posts and report them to a specified contact person in your company. Alternatively, a system based on artificial intelligence (AI) can automatically check posts, images and videos.
- Examination of user-generated content
Analysis of text, image and video posts
- Reporting of noticeable posts
Posts that violate laws or guidelines will be passed on to a designated contact person in your company or, if necessary, to the competent authority
- Consideration of individual rules and regulations
Your company’s own guidelines or netiquette serve as a basis for examining posts
- Processing by a customer service team, a system based on artificial intelligence – or both
A team of employees checks the results of the AI so that automated testing becomes more and more reliable
- Quality assurance
Regular random sampling ensures reliable quality in case of automated content examination